John is an executive coach and an active researcher into the science and practice of self-actualization in the workplace (Eupsychian Management).

He is dedicated to helping others put into practice the habitual patterns of the great leaders and high achievers in our history. As such, he has critically analyzed and distilled the major principles as revealed by some of the most important research projects into the psychology of success.

As a lifelong learner, his coaching education has been diverse and extensive. It has evolved through the formal study of - Bachelor of Architecture (RMIT), Masters in Business: eBusiness & Communication (Swinburne University), Masters in Education: Organizational Leadership and Mentorship (Monash University), alongside many other courses like Workplace Training and Assessment, Property Practice, Life Coaching, Positive Psychology & Stress Management, Hypnotherapy, and Neuro Linguistic Programming.

Dissatisfied with the 'relativism' of ideas in the personal development industry, (where one idea is as good as another), he started The Self Actualization Learning Center (SALC) for the purpose of habitualizing only the principles and practices that have been modeled from high achievers themselves. These have been comprehensively organized and authored, in the one-of-a-kind program, The Virtuees.

The Executive Coaching Center is a specialization of SALC, which offers the customized design of executive development programs.